Low Fi Coffee
Having been a massive fan of Low Fi Coffee, I had been wanting to work with them for quite some time. Even though it’s in an old part of downtown Memphis, in a popular arts district, nestled in an upscale retail space, it feels like you’re going over to your friend’s house. David and Bailey, owners and operators, are good people. They stand for good things and support good causes. Did I mention they make amazing coffee and curate a variety of bean selections from roasters all of the country?
They were vocal fans of my work and gave me a lot of freedom, but they had such great insights and ideas about what they wanted and such an appreciation for raw creativity and design. Our conversations led to an enthusiastic collaboration.